Prudential
Prudential Center banners
OVERVIEW Prudential wanted to refresh its brand's in-arena advertising in the Prudential Center in Newark, N.J., and infuse by making fun, relatable, and memorable motion work sports and concert fans could identify with.
CREATIVES
CAA
Gil Haslam
Asia Giles
NCAA & U.S. Open banners
OVERVIEW
NCAA March Madness and the U.S. Open are two of the world's largest sporting events. Prudential saw an opportunity to engage diverse and passionate audiences.
We created campaigns using each sport's look, feel, and language to inspire devoted fans to achieve their goals and take their finances to the next level.
These banners drove leads from social.
CREATIVES
Juan Bazan
Ryan Lockwood
Asia Giles
Bannerboy
Meet Your Match
OVERVIEW
Psyching up large groups of people to see what kind of life insurance is right for them is, you know, a challenge. Prudential wanted to entice people at conferences, enrollment fairs, and prospective clients to do just that.
We decided physical personality cards inspired by Tarot and Karl Jung could do the trick if they were relatable enough, funny enough, and cute enough. The cards connect with someone’s character and aspirations and pair a life insurance product with their own lifestyle.
We also created a companion microsite.
CREATIVES Michelle Kwiatowski
Teresa Ku
Curtain Up
OVERVIEW
Curtain Up, a Broadway celebration, was returning for its second year, and Prudential and Playbill wanted a trailer to hype the festival on TV, digital, and social.
Taking inspiration from the beginning of Tim Burton’s Batman, we slowly zoomed out of the festival’s logo made up of iconic Times Square (the event’s location) landmarks. Highlight footage decorated our artificial Times Square as we increasingly pulled back to reveal a complete Curtain Up logo.
CREATIVES Jonathan Fernandez
Andrew Dalsass
King and Country
Recruiting
OVERVIEW
Prudential wanted to attract the best creative talent in the financial world. They recognized that job seekers want flexibility, stability, comprehensive benefits, and a place to thrive and make an impact.
We created recruitment materials that defined Prudential as the preeminent destination to be your best self, to find support, and to express who you really are—a place where great work and great minds take off to change how success is defined.
CREATIVES
Ryan Lockwood
Jonathan Fernandez